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Course Content

Lesson Content

0% Complete 0/3 Steps

1.1 Overview & Learning Outcomes

1.2 An Overview of SEO

1.3 The Typical SEO Campaign Workflow

Lesson Content

0% Complete 0/5 Steps

2.1 Overview & Learning Outcomes

2.2 What Is SEO And Why Is It Important?

2.3 Debunking SEO Myths

2.4 The Two Elements That Make Up An SEO Campaign

2.5 SEO – The Fundamental Principles – Word Track

Lesson Content

0% Complete 0/14 Steps

3.1 Overview & Learning Outcomes

3.1 What Is A Keyword + Understanding The Intent Behind It

3.3 Short Tail Vs Long Tail Keywords

3.4 A Free Tool You Can Use For Keyword Research

3.5 How To Find Out What Keywords Your Website Already Appears For

3.6 SemRush Free Version

3.7 Another Free Tool You Can Use For Keyword Research

3.8 How To Determine Keyword Difficulty

3.9 How To Find Additional Keywords For Your Website

3.10 How To Find All The Keywords Your Competitors Rank For

3.11 How To Use Google Auto-suggest To Come Up With Keyword Ideas

3.12 The Importance Of Keeping Your Keywords Organised

3.13 How To Validate Your Keywords Using Google Trends

3.14 How Many Keywords Should I Target on a Page?

Lesson Content

0% Complete 0/8 Steps

4.1 Overview & Learning Outcomes

4.2 The Importance of Content in SEO

4.3 Content Generation Ideas – Review The Competition

4.4 Content Generation Ideas – SEMRush

4.5 Content Generation Ideas – Industry Related Blogs

4.6 What To Avoid When Creating Content

4.7 The Importance of Fresh Content in SEO

4.8 How Long Should Your Content Be?

Lesson Content

0% Complete 0/9 Steps

5.1 Overview & Learning Outcomes

5.2 What is Onpage SEO?

5.3 The 3 Pillars Every Website Has

5.4 Optimizing For The First Pillar

5.5 Optimizing For The Second Pillar

5.6 Optimizing For The Third Pillar

5.7 Onpage SEO for Non WordPress Sites

5.8 Image ALT Tag For SEO

5.9 What Is Internal Linking + How To Add Internal Links On Your Website

Lesson Content

0% Complete 0/21 Steps

6.1 Overview & Learning Outcomes

6.2 What Is A Backlink, And Why Are They Important

6.3 What Is Anchor Text & Why Does It Play A Crucial Role In Link Building

6.4 What Anchor Types Does Your Website Need?

6.5 What Pages Should You Build Backlinks To?

6.6 Dofollow vs Nofollow links + Real-Time Walk Through Showing You How To Spot Them

6.7 How To Find Out What Backlinks Your Website Already Has

6.8 How To Determine What Makes A Good Backlink

6.9 A Theoretical Framework On Backlinks

6.10 Link Building Strategy 01 – Guest Posting

6.11 Link Building Strategy 02 – Steal Your Competitors Backlinks

6.12 Link Building Strategy 03 – Forums

6.13 Link Building Strategy 04 – Resource Pages

6.14 Link Building Strategy 05 – Broken Links

6.15 Link Building Strategy 06 – Skyscraper Technique

6.16 Link Building Strategy 07 – Reverse Image Search

6.17 Link Building Strategy 08 – Relevant Blog Commenting

6.18 Link Building Strategy 09 – Social Profiles

6.19 The Best Link Building Strategy – Results Based

6.20 How Many Backlinks Should I Build a Month?

1 of 2

Lesson Content

0% Complete 0/14 Steps

7.1 Overview & Learning Outcomes

7.2 HTTP vs HTTPS

7.3 How To Set Up Google Search Console

7.4 The Two Different Google Analytics Accounts You Can Have

7.5 How To Set Up Google Analytics

7.6 What Is An XML Sitemap And How To Set Up One Up For Your Website

7.7 What Is Duplicate Content & How To Check Your Website For It

7.8 What Is A 404 Page And How To Find Them On Your Website

7.9 What Is A 301 Redirect and How To Set Them Up In Your WordPress Backend

7.10 How To Diagnose Your Website For Keyword Cannibalization

7.11 What Is Really Classified As Keyword Cannibalization?

7.12 What Is Schema Mark-Up And How To Add It To Your Website

7.13 Schema Test Tool

7.14 Technical SEO – Word Track

Lesson Content

0% Complete 0/6 Steps

8.1 Overview & Learning Outcomes

8.2 The Correlation Between Site Speed And Rankings

8.3 How To Test Your Websites Page Speed

8.4 Web Hosting And Servers

8.5 How To Speed Up Your WordPress Website

8.6 Website Speed Optimisation For Cloudways Users

Lesson Content

0% Complete 0/6 Steps

9.1 Overview & Learning Outcomes

9.2 What Is User Experience (UX) & How To Improve Your Websites UX

9.3 User Metrics That Can Affect Your Rankings – Organic CTR – Part 1

9.4 User Metrics That Can Affect Your Rankings – Dwell Time – Part 2

9.5 User Metrics That Can Affect Your Rankings – Bounce Rate – Part 3

9.6 User Experience – Word Track

Lesson Content

0% Complete 0/5 Steps

10.1 Overview & Learning Outcomes

10.2 What Is Negative SEO And How To Identify It

10.3 The Most Common Negative SEO Tactic

10.4 How To Protect Your Website From A Negative SEO Attack

10.5 Negative SEO – Word Track

Lesson Content

0% Complete 0/6 Steps

11.1 Overview & Learning Outcomes

11.2 What are Google Algorithm Updates

11.3 Google Panda

11.4 Google Penguin

11.5 Google Hummingbird

11.6 Google Algorithms – Word Track

Lesson Content

0% Complete 0/11 Steps

12.1 Overview & Learning Outcomes

12.2 How To Keep Track Of All Your Backlinks

12.3 How To Track Your Rankings

12.4 How Long Does It Take To See Results

12.5 The 3 Biggest Culprits That Prevent Your From Ranking

12.6 How To Find Out How Much Traffic Your Website Gets

12.7 How To Find Out What Country Your Traffic Is Coming From

12.8 How To Find Out What Pages Are The Most Popular On Your Website

12.9 How to Set Up Goals in Google Analytics To Measure Your Businesses Success

12.10 How to Set Up Ecommerce Tracking in Google Analytics

12.11 Measuring Your Progress – Word Track

Lesson Content

0% Complete 0/9 Steps

13.1 Overview & Learning Outcomes

13.2 What Is An SEO Audit + How Google Works

13.3 What Tools Can You Use For An SEO Audit?

13.4 Crawling Your Website – An Overview

13.5 URLs – 404 Pages + Optimized URLs

13.6 Page Titles

13.7 Meta Descriptions

13.8 Heading Tags (H1 & H2s)

13.9 An Introduction To Manual SEO Audits – Word Track

Lesson Content

0% Complete 0/7 Steps

14.1 Overview & Learning Outcomes

14.2 Structure of an SEO Agency

14.3 How to Win Clients

14.4 Client Onboarding

14.5 SEO Agency Pricing Structure

14.6 SEO Agency Lead Generation

14.7 Client Reporting

Current Status

Price

Closed

Get Started

This course is currently closed

Course Content

Lesson Content

0% Complete 0/3 Steps

1.1 Overview & Learning Outcomes

1.2 An Overview of SEO

1.3 The Typical SEO Campaign Workflow

Lesson Content

0% Complete 0/5 Steps

2.1 Overview & Learning Outcomes

2.2 What Is SEO And Why Is It Important?

2.3 Debunking SEO Myths

2.4 The Two Elements That Make Up An SEO Campaign

2.5 SEO – The Fundamental Principles – Word Track

Lesson Content

0% Complete 0/14 Steps

3.1 Overview & Learning Outcomes

3.1 What Is A Keyword + Understanding The Intent Behind It

3.3 Short Tail Vs Long Tail Keywords

3.4 A Free Tool You Can Use For Keyword Research

3.5 How To Find Out What Keywords Your Website Already Appears For

3.6 SemRush Free Version

3.7 Another Free Tool You Can Use For Keyword Research

3.8 How To Determine Keyword Difficulty

3.9 How To Find Additional Keywords For Your Website

3.10 How To Find All The Keywords Your Competitors Rank For

3.11 How To Use Google Auto-suggest To Come Up With Keyword Ideas

3.12 The Importance Of Keeping Your Keywords Organised

3.13 How To Validate Your Keywords Using Google Trends

3.14 How Many Keywords Should I Target on a Page?

Lesson Content

0% Complete 0/8 Steps

4.1 Overview & Learning Outcomes

4.2 The Importance of Content in SEO

4.3 Content Generation Ideas – Review The Competition

4.4 Content Generation Ideas – SEMRush

4.5 Content Generation Ideas – Industry Related Blogs

4.6 What To Avoid When Creating Content

4.7 The Importance of Fresh Content in SEO

4.8 How Long Should Your Content Be?

Lesson Content

0% Complete 0/9 Steps

5.1 Overview & Learning Outcomes

5.2 What is Onpage SEO?

5.3 The 3 Pillars Every Website Has

5.4 Optimizing For The First Pillar

5.5 Optimizing For The Second Pillar

5.6 Optimizing For The Third Pillar

5.7 Onpage SEO for Non WordPress Sites

5.8 Image ALT Tag For SEO

5.9 What Is Internal Linking + How To Add Internal Links On Your Website

Lesson Content

0% Complete 0/21 Steps

6.1 Overview & Learning Outcomes

6.2 What Is A Backlink, And Why Are They Important

6.3 What Is Anchor Text & Why Does It Play A Crucial Role In Link Building

6.4 What Anchor Types Does Your Website Need?

6.5 What Pages Should You Build Backlinks To?

6.6 Dofollow vs Nofollow links + Real-Time Walk Through Showing You How To Spot Them

6.7 How To Find Out What Backlinks Your Website Already Has

6.8 How To Determine What Makes A Good Backlink

6.9 A Theoretical Framework On Backlinks

6.10 Link Building Strategy 01 – Guest Posting

6.11 Link Building Strategy 02 – Steal Your Competitors Backlinks

6.12 Link Building Strategy 03 – Forums

6.13 Link Building Strategy 04 – Resource Pages

6.14 Link Building Strategy 05 – Broken Links

6.15 Link Building Strategy 06 – Skyscraper Technique

6.16 Link Building Strategy 07 – Reverse Image Search

6.17 Link Building Strategy 08 – Relevant Blog Commenting

6.18 Link Building Strategy 09 – Social Profiles

6.19 The Best Link Building Strategy – Results Based

6.20 How Many Backlinks Should I Build a Month?

1 of 2

Lesson Content

0% Complete 0/14 Steps

7.1 Overview & Learning Outcomes

7.2 HTTP vs HTTPS

7.3 How To Set Up Google Search Console

7.4 The Two Different Google Analytics Accounts You Can Have

7.5 How To Set Up Google Analytics

7.6 What Is An XML Sitemap And How To Set Up One Up For Your Website

7.7 What Is Duplicate Content & How To Check Your Website For It

7.8 What Is A 404 Page And How To Find Them On Your Website

7.9 What Is A 301 Redirect and How To Set Them Up In Your WordPress Backend

7.10 How To Diagnose Your Website For Keyword Cannibalization

7.11 What Is Really Classified As Keyword Cannibalization?

7.12 What Is Schema Mark-Up And How To Add It To Your Website

7.13 Schema Test Tool

7.14 Technical SEO – Word Track

Lesson Content

0% Complete 0/6 Steps

8.1 Overview & Learning Outcomes

8.2 The Correlation Between Site Speed And Rankings

8.3 How To Test Your Websites Page Speed

8.4 Web Hosting And Servers

8.5 How To Speed Up Your WordPress Website

8.6 Website Speed Optimisation For Cloudways Users

Lesson Content

0% Complete 0/6 Steps

9.1 Overview & Learning Outcomes

9.2 What Is User Experience (UX) & How To Improve Your Websites UX

9.3 User Metrics That Can Affect Your Rankings – Organic CTR – Part 1

9.4 User Metrics That Can Affect Your Rankings – Dwell Time – Part 2

9.5 User Metrics That Can Affect Your Rankings – Bounce Rate – Part 3

9.6 User Experience – Word Track

Lesson Content

0% Complete 0/5 Steps

10.1 Overview & Learning Outcomes

10.2 What Is Negative SEO And How To Identify It

10.3 The Most Common Negative SEO Tactic

10.4 How To Protect Your Website From A Negative SEO Attack

10.5 Negative SEO – Word Track

Lesson Content

0% Complete 0/6 Steps

11.1 Overview & Learning Outcomes

11.2 What are Google Algorithm Updates

11.3 Google Panda

11.4 Google Penguin

11.5 Google Hummingbird

11.6 Google Algorithms – Word Track

Lesson Content

0% Complete 0/11 Steps

12.1 Overview & Learning Outcomes

12.2 How To Keep Track Of All Your Backlinks

12.3 How To Track Your Rankings

12.4 How Long Does It Take To See Results

12.5 The 3 Biggest Culprits That Prevent Your From Ranking

12.6 How To Find Out How Much Traffic Your Website Gets

12.7 How To Find Out What Country Your Traffic Is Coming From

12.8 How To Find Out What Pages Are The Most Popular On Your Website

12.9 How to Set Up Goals in Google Analytics To Measure Your Businesses Success

12.10 How to Set Up Ecommerce Tracking in Google Analytics

12.11 Measuring Your Progress – Word Track

Lesson Content

0% Complete 0/9 Steps

13.1 Overview & Learning Outcomes

13.2 What Is An SEO Audit + How Google Works

13.3 What Tools Can You Use For An SEO Audit?

13.4 Crawling Your Website – An Overview

13.5 URLs – 404 Pages + Optimized URLs

13.6 Page Titles

13.7 Meta Descriptions

13.8 Heading Tags (H1 & H2s)

13.9 An Introduction To Manual SEO Audits – Word Track

Lesson Content

0% Complete 0/7 Steps

14.1 Overview & Learning Outcomes

14.2 Structure of an SEO Agency

14.3 How to Win Clients

14.4 Client Onboarding

14.5 SEO Agency Pricing Structure

14.6 SEO Agency Lead Generation

14.7 Client Reporting

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Certificate in SEO

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